/*
Theme Name: The Neuromarketing Agency
Theme URI: https://theneuromarketing.agency
Author: The Neuromarketing Agency
Description: Thème du site de The Neuromarketing Agency, à la charte : crème, encre, un seul point rouge par écran, Schibsted Grotesk et Newsreader.
Version: 1.0.0
Requires at least: 6.5
Tested up to: 6.9
Requires PHP: 7.4
License: GNU General Public License v2 or later
License URI: https://www.gnu.org/licenses/gpl-2.0.html
Text Domain: theneuromarketing
*/

:root{
  --creme:#F4EFE7; --creme-2:#ECE5D9; --encre:#0E0E0E; --douce:#4A463F; --gris:#A39E96; --gris-clair:#D9D3C9;
  --rouge:#E4271D; --rouge-noir:#F0392E;
  --sans:"Schibsted Grotesk",ui-sans-serif,system-ui,sans-serif;
  --serif:"Newsreader",Georgia,"Times New Roman",serif;
  --gouttiere:clamp(20px,6vw,96px);
  --pad-y:clamp(72px,10vw,128px);
}
body{margin:0;background:var(--creme);color:var(--encre);font-family:var(--sans);-webkit-font-smoothing:antialiased}
.wp-site-blocks{padding:0}
.site-main p,.site-main h1,.site-main h2,.site-main h3,.site-main ul,.site-main ol,.site-main figure{margin:0}
a{color:inherit;text-underline-offset:4px}
:focus-visible{outline:2px solid currentColor;outline-offset:3px}

/* En-tête */
.site-entete{background:var(--encre);color:var(--creme);padding:18px var(--gouttiere);position:relative;z-index:5}
.site-entete__in{max-width:1200px;margin:0 auto;display:flex;flex-wrap:wrap;align-items:center;justify-content:space-between;gap:14px 24px}
.site-logo{display:inline-flex}.site-logo img{height:26px;width:auto;display:block}
.site-nav{display:flex;flex-wrap:wrap;align-items:center;gap:10px 22px;font-size:15px;font-weight:500}
.site-nav a{color:var(--creme);text-decoration:none}
.site-nav a:hover{color:var(--gris-clair)}
.nav-coulisses{font:inherit;font-size:14px;font-weight:600;min-height:44px;padding:0 18px;border-radius:999px;border:1.5px dashed var(--creme);background:transparent;color:var(--creme);cursor:pointer}
.nav-langue{font-weight:700;letter-spacing:.08em}
.site-nav .nav-cta{display:inline-flex;align-items:center;min-height:44px;padding:0 22px;border-radius:999px;background:var(--creme);color:var(--encre);font-weight:700}
.site-nav .nav-cta:hover{color:var(--encre);background:#fff}
@media (max-width:860px){.nav-sec,.nav-coulisses{display:none}}
@media (max-width:420px){.site-logo img{height:20px}.site-nav .nav-cta{padding:0 16px;font-size:14px}}

/* Sections */
.sec{position:relative;overflow:hidden;padding:var(--pad-y) var(--gouttiere)}
.sec--noir{background:var(--encre);color:var(--creme)}
.sec--creme{background:var(--creme);color:var(--encre)}
.sec__in{position:relative;z-index:1;max-width:1200px;margin:0 auto;display:flex;flex-direction:column;gap:20px}
.sec__in--etroit{max-width:760px}
.surtitre{font-size:13px;font-weight:700;letter-spacing:.22em;text-transform:uppercase;color:var(--douce)}
.sec--noir .surtitre{color:var(--gris)}
.titre{font-family:var(--serif);font-weight:500;font-size:clamp(38px,5vw,68px);line-height:1.04;letter-spacing:-.01em;max-width:900px;text-wrap:balance;margin-bottom:36px!important}
.texte{font-size:18px;line-height:1.65;max-width:720px}
.sec--noir .texte{color:var(--gris-clair)}
.sec--creme .texte{color:var(--douce)}
.petit{font-size:15px;line-height:1.55;color:var(--douce);max-width:820px}
.sec--noir .petit{color:var(--gris)}
.conclusion{margin-top:48px!important;font-family:var(--serif);font-size:clamp(24px,2.6vw,34px);line-height:1.3;max-width:820px}

/* Point rouge (un seul par écran) */
.point-rouge::after{content:"";display:inline-block;width:.2em;height:.2em;margin-left:.06em;border-radius:50%;background:var(--rouge-noir);vertical-align:baseline}
.sec--creme .point-rouge::after{background:var(--rouge)}

/* Accueil : haut de page */
.hero{padding-top:clamp(80px,12vw,160px)}
.hero__vague{position:absolute!important;right:0;top:0;width:58%;max-width:780px;height:100%;margin:0!important;z-index:0}
.hero__vague img{width:100%;height:100%;object-fit:cover;opacity:.95;-webkit-mask-image:linear-gradient(to right,transparent 0%,#000 35%);mask-image:linear-gradient(to right,transparent 0%,#000 35%);animation:derive 40s ease-in-out infinite alternate}
.hero__in{gap:30px}
.hero .surtitre{color:var(--gris)}
.hero__titre{font-family:var(--serif);font-weight:500;font-size:clamp(50px,8.4vw,124px);line-height:.98;letter-spacing:-.02em;max-width:900px}
.entete .hero__titre{font-size:clamp(44px,6.4vw,92px)}
.hero__lead{font-size:clamp(19px,1.9vw,24px);line-height:1.5;color:var(--gris-clair);max-width:640px}
.hero__note{font-size:14px;line-height:1.5;color:var(--gris);max-width:640px}
.stats{display:grid;grid-template-columns:repeat(auto-fit,minmax(220px,1fr));gap:24px;margin-top:clamp(48px,8vw,104px)!important;padding-top:28px;border-top:1px solid rgba(244,239,231,.25)}
.stat__n{font-family:var(--serif);font-size:30px;line-height:1.1}
.stat__t{font-size:15px;line-height:1.45;color:var(--gris);margin-top:6px!important}
@media (max-width:760px){.hero__vague{width:100%;max-width:none;opacity:.35}.hero__vague img{-webkit-mask-image:linear-gradient(to bottom,transparent 0%,#000 60%);mask-image:linear-gradient(to bottom,transparent 0%,#000 60%)}}

/* Bandeau défilant */
.defile{overflow:hidden;background:var(--creme);color:var(--encre);border-bottom:1px solid var(--encre);padding:22px 0;font-family:var(--serif);font-size:clamp(30px,4vw,52px);line-height:1;white-space:nowrap}
.defile__piste{display:flex;align-items:center;gap:36px;width:max-content;animation:defile 38s linear infinite}
.defile__piste i{display:inline-block;width:14px;height:14px;border-radius:50%;background:var(--encre)}

/* Grilles et éléments */
.grille{display:grid;gap:40px}
.grille--2{grid-template-columns:repeat(auto-fit,minmax(min(100%,320px),1fr));gap:clamp(40px,6vw,88px);align-items:start}
.grille--3{grid-template-columns:repeat(auto-fit,minmax(min(100%,260px),1fr))}
.grille--4{grid-template-columns:repeat(auto-fit,minmax(min(100%,240px),1fr))}
.item{display:flex;flex-direction:column;gap:12px;padding-top:24px;border-top:1px solid currentColor}
.sec--noir .item{border-top-color:rgba(244,239,231,.3)}
.item__n{font-family:var(--serif);font-size:44px;line-height:1}
.item__t{font-size:21px;font-weight:700;line-height:1.3}
.item__d{font-size:17px;line-height:1.6;color:var(--douce)}
.sec--noir .item__d{color:var(--gris-clair)}
.item--pale{border-top-color:var(--gris)}.item--pale .item__t,.item--pale .item__d{color:var(--douce)}
.item--fort{border-top-width:2px}.item--fort .item__d{color:var(--encre)}
.item--pale .item__t,.item--fort .item__t{font-size:24px}
.etape__n{font-family:var(--serif);font-size:clamp(40px,4vw,56px);line-height:1}
.etape__t{font-size:13px;font-weight:700;letter-spacing:.16em;text-transform:uppercase;color:var(--gris)}

/* Essai de l'Echo Test */
.essai__txt{display:flex;flex-direction:column;gap:22px}
.essai__txt .titre{margin-bottom:0!important}
.echo{box-sizing:border-box;min-height:420px;padding:clamp(28px,4vw,48px);border:1px solid rgba(244,239,231,.3);border-radius:20px;display:flex;flex-direction:column;justify-content:center}
.echo__etat{display:flex;flex-direction:column;align-items:flex-start;gap:18px}
.echo__tag{font-size:13px;font-weight:700;letter-spacing:.18em;text-transform:uppercase;color:var(--gris)}
.echo__txt{font-size:18px;line-height:1.55}
.echo__petit{font-size:16px;line-height:1.55;color:var(--gris-clair)}
.echo__compte{font-family:var(--serif);font-size:64px;line-height:1;color:var(--gris)}
.echo__barre{align-self:stretch;height:3px;background:rgba(244,239,231,.15);border-radius:3px;overflow:hidden}
.echo__barre-in{height:100%;background:var(--creme);transform-origin:left;animation:retrecit 5s linear forwards}
.echo__phrase{font-family:var(--serif);font-size:clamp(24px,2.6vw,34px);line-height:1.25}
.echo__phrase--fond{animation:fond 5s ease-in forwards}
.echo__phrase--mieux{align-self:stretch;padding:20px 0;border-top:1px solid rgba(244,239,231,.3);border-bottom:1px solid rgba(244,239,231,.3)}
.echo__question{font-size:20px;font-weight:700;line-height:1.35}
.echo__reponse{align-self:stretch;font:inherit;font-size:17px;padding:14px 16px;border-radius:12px;border:1px solid rgba(244,239,231,.4);background:rgba(244,239,231,.06);color:var(--creme);resize:vertical}
.echo__btn{display:inline-flex;align-items:center;font:inherit;font-size:17px;font-weight:700;min-height:52px;padding:0 28px;border-radius:999px;border:0;background:var(--creme);color:var(--encre);cursor:pointer;text-decoration:none}
.echo__actions{display:flex;flex-wrap:wrap;gap:12px 24px;align-items:center}
.echo__lien{font:inherit;font-size:15px;font-weight:600;min-height:44px;padding:0 4px;border:0;background:transparent;color:var(--creme);text-decoration:underline;text-underline-offset:5px;cursor:pointer}

/* Boutons */
.wp-block-buttons{display:flex;flex-wrap:wrap;align-items:center;gap:16px 28px}
.wp-block-button .wp-block-button__link{display:inline-flex;align-items:center;justify-content:center;min-height:56px;padding:0 30px;border-radius:999px;font-family:var(--sans);font-size:17px;font-weight:700;text-decoration:none;line-height:1.2;transition:transform .25s ease,box-shadow .25s ease}
.wp-block-button .wp-block-button__link:hover{transform:translateY(-3px);box-shadow:0 10px 30px rgba(0,0,0,.18)}
.is-style-tna-plein .wp-block-button__link{background:var(--encre);color:var(--creme)}
.sec--noir .is-style-tna-plein .wp-block-button__link,.carte--reco .is-style-tna-plein .wp-block-button__link{background:var(--creme);color:var(--encre)}
.is-style-tna-contour .wp-block-button__link{background:transparent;color:currentColor;border:1.5px solid currentColor}
.is-style-tna-lien .wp-block-button__link{background:transparent;color:currentColor;padding:0 4px;min-height:44px;font-weight:600;text-decoration:underline;text-underline-offset:6px}
.is-style-tna-lien .wp-block-button__link:hover{box-shadow:none}

/* Offres */
.cartes{align-items:stretch;gap:20px;margin-top:20px!important}
.carte{box-sizing:border-box;padding:32px 28px;border:1.5px solid var(--encre);border-radius:20px;display:flex;flex-direction:column;gap:14px;transition:transform .4s cubic-bezier(.2,.7,.2,1),box-shadow .4s ease}
.carte:hover{transform:translateY(-8px);box-shadow:0 24px 60px rgba(14,14,14,.16)}
.carte--reco{background:var(--encre);color:var(--creme)}
.carte__badge{min-height:16px;font-size:12px;font-weight:700;letter-spacing:.18em;text-transform:uppercase;color:var(--gris-clair)}
.carte__nom{font-size:24px;font-weight:700}
.carte__prix{font-family:var(--serif);font-size:56px;line-height:1}
.carte__prix span{font-size:18px}
.carte__qc{font-size:15px;color:var(--douce);margin-top:-4px!important}
.carte__desc{font-size:16px;line-height:1.5;color:var(--douce)}
.carte--reco .carte__qc,.carte--reco .carte__desc{color:var(--gris-clair)}
.carte__liste{list-style:none;padding:0!important;font-size:16px;line-height:1.4;flex-grow:1}
.carte__liste li{padding:8px 0;border-top:1px solid #CFC7BA}
.carte--reco .carte__liste li{border-top-color:rgba(244,239,231,.2)}
.carte__meta{font-size:14px;color:var(--douce)}
.carte--reco .carte__meta{color:var(--gris-clair)}
.carte .wp-block-buttons,.carte .wp-block-button,.carte .wp-block-button__link{width:100%}
.carte .wp-block-button__link{min-height:52px;padding:0 16px;font-size:16px;white-space:nowrap}
.sec--creme .surtitre + .alc,.alc{margin-top:0!important}
.offres-sep{height:0}
#offres .petit{margin-top:4px!important}
#offres .petit + .surtitre{margin-top:40px!important}
.alc{column-gap:40px;row-gap:0}
.alc__item{padding:18px 0;border-top:1px solid #CFC7BA;display:flex;flex-direction:column;gap:6px}
.alc__tete{display:flex;flex-direction:column;gap:4px;font-size:18px}
.alc__tete span{font-weight:600}
.alc__d{font-size:15px;line-height:1.5;color:var(--douce)}
.fondateurs{display:flex!important;flex-direction:row!important;flex-wrap:wrap;align-items:center;gap:20px 32px;margin-top:40px!important;padding-top:28px;border-top:1px solid var(--encre)}
.places{display:flex;gap:10px}
.place{width:22px;height:22px;border-radius:50%;box-sizing:border-box;border:2px solid var(--encre);position:relative}
.place--prochaine{background:var(--rouge);border:0}
.place--prochaine::after{content:"";position:absolute;inset:0;border-radius:50%;background:inherit;animation:onde 2.6s ease-out 1.8s infinite}
.places__txt{font-size:17px;line-height:1.5;max-width:600px}

/* À propos */
.apropos{align-items:center}
.portrait img{width:100%;max-width:520px;aspect-ratio:4/5;object-fit:cover;border-radius:20px;display:block}
.apropos__txt{display:flex;flex-direction:column;gap:22px}
.apropos__txt .titre{margin-bottom:0!important}
.citation{margin-top:8px!important;font-family:var(--serif);font-size:clamp(28px,3vw,40px);line-height:1.2}

/* Questions */
.faq{border-bottom:1px solid var(--encre)}
.faq .wp-block-details{padding:22px 0;border-top:1px solid var(--encre)}
.faq summary{cursor:pointer;font-size:clamp(19px,1.8vw,22px);font-weight:700;line-height:1.35}
.faq summary:hover{color:var(--douce)}
.faq details p{margin-top:14px!important;font-size:17px;line-height:1.65;color:var(--douce);max-width:760px}

/* Appel final */
.final .sec__in{align-items:center;text-align:center;gap:28px}
.final__titre{font-family:var(--serif);font-weight:500;font-size:clamp(46px,7vw,104px);line-height:1;letter-spacing:-.02em;max-width:1000px;text-wrap:balance}
.final .texte{max-width:640px}
.final .wp-block-buttons{justify-content:center}

/* Diagnostic, merci */
.entete{padding-top:clamp(64px,9vw,120px);padding-bottom:clamp(56px,8vw,96px)}
.entete .sec__in{gap:24px}
.liste-points,.liste-etapes{padding-left:0!important;list-style:none;font-size:18px;line-height:1.55;margin-bottom:28px!important}
.liste-points li,.liste-etapes li{padding:12px 0;border-top:1px solid #CFC7BA}
.liste-etapes{counter-reset:e}
.liste-etapes li{counter-increment:e;display:grid;grid-template-columns:44px 1fr}
.liste-etapes li::before{content:counter(e,decimal-leading-zero);font-family:var(--serif);font-size:24px;line-height:1.1}
.prix-ligne{font-size:18px;line-height:1.55;padding:22px 24px;background:var(--creme-2);border-radius:12px}
.agenda{margin-top:16px;padding:28px;border:1.5px solid var(--encre);border-radius:20px;display:flex;flex-direction:column;align-items:flex-start;gap:14px}
.agenda__btn{display:inline-flex;align-items:center;font:inherit;font-size:17px;font-weight:700;min-height:56px;padding:0 30px;border-radius:999px;border:0;background:var(--encre);color:var(--creme);cursor:pointer}
.agenda__note{font-size:15px;color:var(--douce)}
.agenda__cadre{width:100%;min-width:280px;height:720px}
.sec__in--etroit > .surtitre{margin-top:12px!important}
.sec__in--etroit > .wp-block-buttons{margin-top:12px}

/* Pages de texte (légal) */
.page-texte{max-width:760px;margin:0 auto;padding:clamp(56px,8vw,96px) var(--gouttiere)}
.page-texte__titre{font-family:var(--serif);font-weight:500;font-size:clamp(40px,5vw,64px);line-height:1.05;margin:0 0 36px}
.page-texte__corps h2{font-family:var(--sans);font-size:22px;font-weight:700;line-height:1.3;margin:36px 0 10px}
.page-texte__corps p,.page-texte__corps li{font-size:17px;line-height:1.65}
.page-texte__corps p{margin:0 0 14px}
.page-texte__corps ul,.page-texte__corps ol{margin:0 0 16px!important;padding-left:1.4em}
.brouillon{padding:16px 18px;border:1.5px dashed var(--encre);border-radius:12px;background:var(--creme-2)}

/* Coulisses (procédés montrés au visiteur) */
.coulisses{display:none;flex-wrap:wrap;gap:10px;margin-bottom:24px}
.coulisses-on .coulisses{display:flex}
.chip{box-sizing:border-box;padding:10px 14px;border:1.5px dashed currentColor;border-radius:10px;flex:1 1 240px;max-width:380px;animation:monte .5s cubic-bezier(.2,.7,.2,1) both}
.sec--noir .chip{background:rgba(244,239,231,.08)}
.sec--creme .chip{background:rgba(14,14,14,.05)}
.chip__t{font-size:11px;font-weight:700;letter-spacing:.16em;text-transform:uppercase}
.chip__d{font-size:14px;line-height:1.4;margin-top:2px!important;color:var(--douce)}
.sec--noir .chip__d{color:var(--gris-clair)}

/* Pied de page */
.site-pied{background:var(--encre);color:var(--gris);padding:40px var(--gouttiere) 56px;border-top:1px solid rgba(244,239,231,.18);font-size:14px}
.site-pied__in{max-width:1200px;margin:0 auto;display:flex;flex-wrap:wrap;align-items:center;justify-content:space-between;gap:20px}
.site-pied__marque{display:flex;align-items:center;gap:14px;max-width:640px;line-height:1.5}
.site-pied__marque img{height:26px;width:auto;flex:none}
.site-pied__signature{margin:0;color:var(--creme);font-weight:600;letter-spacing:.04em}
.site-pied__nav{display:flex;flex-wrap:wrap;gap:12px 20px}
.site-pied__nav a{color:var(--gris)}

/* Mouvement */
@keyframes derive{from{transform:scale(1.02)}to{transform:scale(1.06) translate3d(-1.5%,1%,0)}}
@keyframes defile{to{transform:translateX(-50%)}}
@keyframes onde{0%{transform:scale(1);opacity:.55}100%{transform:scale(3.4);opacity:0}}
@keyframes retrecit{from{transform:scaleX(1)}to{transform:scaleX(0)}}
@keyframes fond{0%,65%{opacity:1;filter:blur(0)}100%{opacity:.08;filter:blur(8px)}}
@keyframes monte{from{opacity:0;transform:translateY(16px)}to{opacity:1;transform:none}}
@media (prefers-reduced-motion:reduce){*,*::before,*::after{animation:none!important;transition:none!important}}