Neuroscience · Branding · Copywriting · AI
Your audience isn’t ignoring you. They don’t understand you
We measure it in five seconds. Then we fix it, with before and after numbers to prove it.
The science of decisions, applied to your brand
We apply what science knows about attention, memory and decisions. Every rule has its source. And your AI is set up for your trade.
2014
the year he started teaching
≈
health and sports professionals trained
schools he has taught for
+ years
building and running companies
The real problem isn’t your visibility. It’s being understood.
01
Your visitors leave before they understand.
In a few seconds, they can’t tell what you do, or who it’s for. So they close the page.
02
Your offer is good, but poorly explained.
It’s not a lack of talent. It’s hard to describe your own work well.
03
Your clients have to explain it for you.
They recommend you from the heart. It’s your website’s job to say clearly what you offer.
Visual identity
Our brand is our first case.
Nothing in it is decoration. Every shape, colour and word has a job in the viewer’s mind: catch the eye, build trust, be remembered.
The sign
The N stands for Neuro. The red dot is the stimulus.
Two voices
Schibsted Grotesk is for action, Newsreader for stories.
Three roles
Cream is for reading, ink makes the mark, and red flags the one point that matters.
Our golden rules
Every choice on this page has a source.
We apply what cognitive psychology and behavioural economics have tested. Then we measure the result.
What you’ll never hear from us
“We only use 10% of our brain”
“95% of our decisions are unconscious”
“Red makes people buy”
These lines are everywhere in marketing, but they are myths. Here, every rule has a source you can check.
Try it · Echo Test
What do you remember from a sentence seen for five seconds?
Someone from your audience sees your sentence for five seconds, then says it back in their own words.
Fictional example · movement practitioner
Ready? The sentence shows for five seconds, then disappears.
“A global, integrative neuro-postural approach for optimal functional harmonisation.”
In your own words: what does this person offer, and to whom?
Hard to repeat? The sentence describes the method, not what it changes. The same offer, rewritten:
“I analyse how amateur runners run, to help them find a more comfortable stride.”
The method
Our method has four steps, and each one is measured.
We compare before and after, with numbers rather than impressions.
Packages
Before we talk about your project, let’s get to know each other.
Step 1 · Discovery call
Free
30 minutes to listen to your project and see if we can help. With your consent, Zoom takes automatic notes, with no video. If we can help, we suggest the next step.
Step 2 · The Diagnostic
€290 excl. VATCAD 390
90 minutes of work on your file: this is where we build your plan. A clear direction, your scores, a new offer sentence and three actions. This groundwork makes your first month on a package useful from day one. The fee is deducted if you continue within 30 days (60 if a client referred you).
Book the Diagnostic directlyMonthly Review
Every month
To move forward on your own, with a regular outside view.
Start with a free callRecommended
Brand + AI
In 3 weeks
To create on your own, accurately and in your voice. You get a light identity, 6 templates and your brand assistant.
Start with a free callSignature
In 6 to 8 weeks
You get a custom visual identity, a website or sales page, your positioning and your launch content.
Start with a free callBigger than our three packages
Companies and custom projects
For an established company or a larger project: brand, website, content and AI brought together in a plan made for you.
On quote
Let’s talk about your project →A “Brand + AI” client who moves to Signature within 3 months only pays the difference.
Also à la carte
Full management
We do the work for you, every month. The Radar is included.
Sales page
A page that explains your offer and makes people want to book.
5 sales emails
Written by a pro, with their automation set up and ideas to go further.
Competitor Radar
What your competitors are doing, summed up and kept up to date.
ChatGPT Ads campaigns
Your ads in ChatGPT, created and managed by us. The ad budget is extra.
Custom automations
For companies and freelancers: more complex systems, adapted to each project.
The light offer · second brain
AI setup and coaching
3 months to set everything up, then monthly updates
Your second brain, and its team.
We set up Claude and ChatGPT with a team of specialised assistants, tuned to your trade and your voice:
Marketing and content
Posts, carousels, short-video scripts, the month’s calendar.
Customer service
Answers to common questions, in your tone.
Welcome sequences, follow-ups, newsletter.
Prospecting and sales
First contacts, proposals, answers to objections.
Ads
Ad copy and visual ideas.
Website and sales pages
Writing and improving your pages.
Market watch
Your competitor radar, kept up to date.
Admin
Meeting notes, invoices, spreadsheets.
We work with you in two 60‑minute sessions a month, on your real files. Every month, we update your team’s skills with the latest advances. After that, you can keep just the updates, with no commitment.
Budget guide
So you know right away if we can work together.
À la carte services
from €190 excl. VAT · CAD 250
Monthly support
from €190 excl. VAT · CAD 250 per month
Brand projects
from €990 excl. VAT · CAD 1,390
Companies and custom projects
from €7,500 excl. VAT · CAD 10,000
These are starting points. The exact price is written in your offer, tailored to your needs after the Diagnostic, before any commitment.
10 founding spots, 10 still open. The first 10 clients keep the launch prices. In return, they agree in writing that we publish their results with numbers and their review. After these 10 spots, prices will go up by 50%. The red dot is the next spot.
Who’s behind it
Nicolas Desjardins
It starts at 17. As editor-in-chief for a tabletop role-playing game, he organises trade shows and press conferences, and turns a shop into an imaginary world, set design included. He draws, makes music, writes novels and poems, and shoots ad sketches for fun. The common thread: taking people into a world. In his twenties, he studies communication at UQAM (Université du Québec à Montréal), specialising in advertising.
An entrepreneur for more than 25 years, in Europe and Canada. Since 2014, he has trained about 500 health and sports professionals in how the nervous system takes in information. Trained in AI coaching, he keeps learning every day so your second brain stays up to date.
“I’ve been thinking about this work for nearly 30 years, long before AI made it look easy. I’m here out of passion, not to follow a trend.”
Questions
Before you start
What does neuromarketing mean here?
Effects documented in cognitive psychology and behavioural economics: what the eye notices, what memory keeps, how we decide. No brain scans, no brain myths, no number without a source.
Is it manipulation?
No. Before every choice, one question: would the person be comfortable if they knew the technique? If not, we don’t use it. Our golden rules, above, show our methods.
I’m a health practitioner. Can you help without making me promise what I’m not allowed to promise?
Yes, it’s one of our core areas. Every client gets a compliance guide: what they can say loudly, and what they never promise. For a regulatory question, your professional body remains the reference.
Is the discovery call really free?
Yes. 30 minutes, no commitment, to understand your project and see if we can help. With your consent, Zoom takes automatic notes of the call, with no video. The detailed plan comes next, during the Diagnostic.
How long does it take?
The discovery call takes 30 minutes. The Diagnostic takes 90 minutes, with the report within 72 hours. “Brand + AI” is delivered in 3 weeks, Signature in 6 to 8 weeks.
How does payment work?
The exact price is written in your offer, before any commitment. For a project: 50% when you order, 50% on delivery. Signature is paid in three instalments. Monthly packages (Review, Full management, AI coaching) are paid at the start of each month. No hidden fees.
Do you also do video and advertising?
We edit your short and promotional videos; long formats stay unedited, to keep you natural. For advertising, we write your ads, and we create and run your campaigns in ChatGPT, on quote.
Why don’t you show all your prices?
Because every project is different. Above, you’ll find a budget guide. The exact price comes in your offer, tailored to your needs, and it is written before any commitment.
What if I don’t go ahead after the Diagnostic?
You leave with your report, your scores and three actions you can take without us. It’s your call.
Be the red dot they can’t ignore
In 30 minutes, free of charge, we look at your project together. Then you decide whether to go further.
Book my free discovery callOn Zoom. With your consent, automatic note-taking keeps track of the call to prepare your plan. No video.